The (Israel Diamond Manufacturers Association) IsDMA, led by its President, Moti Ganz and Deputy president David De-Toledo and the DTC delegation headed by Managing Director, Varda Shine and Sales Director, Mahiar Borhanjoo met in Tel Aviv to discuss the current state of the Israeli diamond business and trends in world diamond markets.
Within the framework of the annual IsDMA meeting, Eli Avidar, Managing Director of the IDI Group of Companies, presented the strategic marketing campaign “Together Works” which was launched in March 2009.
Moti Ganz said that this strategic initiative is geared to providing significant marketing support to Israeli diamond manufacturers and exporters while providing real-time assistance and services to the Israeli Diamond Industry’s international trading partners.
Varda Shine commented that an initiative such as “Together Works” is a great example of ‘out of the box’ thinking that is so necessary during these challenging economic times and congratulated the Israeli diamond industry for this programme.
Both parties agreed that strong working relationships are essential for the continued development and growth of the Israeli diamond industry.
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