Designer Rachel Roy has partnered with Grammy award winning singer and songwriter Estelle to create a capsule jewelry collection exclusively for the Rachel Rachel Roy brand, a division of Jones Apparel Group (NYSE: JNY). The limited edition, limited quantity collection, which was co-designed by Rachel Roy and Estelle, includes necklaces, bracelets, earrings and rings available for sale beginning March 2010.
Before the full release of the collection, fans of Rachel Roy’s Facebook page will have an opportunity to be the first to shop an edited version of the collection, including one ring style that is exclusive to Facebook and will not be available as part of the full collection. The special Facebook pop-up store begins at 6am EST on February 9th and ends at 6pm EST on February 11th.
A mutual love of costume jewelry brought Rachel and Estelle together and the collection reflects their affinity for color and materials such as resin, hematite and yellow crystal. The collection embodies the essence of the Rachel Rachel Roy brand and includes large statement pieces balanced with a feminine edge. The collection ranges in price from $34 to $195 and will be available at select Macy’s and online at www.macys.com and www.rachelroy.com.
Founder and artistic director Rachel Roy said, “Working with Estelle was a true collaboration. I love Estelle’s sense of style because she takes risks and I think that to be a trendsetter you have to take as many risks as safe turns.”
Estelle said, “What I love about Rachel is that her look is unpredictable. One day she’ll be in a cocktail dress and the next day she’ll be in flats and a little jacket. No matter what she’s wearing, it always looks appropriate. Rachel has great style and I loved collaborating with her on this line.”
The jewelry collaboration with Estelle is part of a series of limited edition capsule collections that merge fashion with culture, art, music, photography, and philanthropy to bring a unique element to the Rachel Rachel Roy brand. Watch the making of the collection on www.rachelroy.com.
In addition, Estelle is scheduled to be at Macy’s Herald Square in New York City on April 1st for a special performance to support the collaboration.
The Rachel Rachel Roy collection features affordable contemporary sportswear, footwear, handbags and jewelry. The collection is available exclusively at select Macy’s stores and online at macys.com/rachelroy and rachelroy.com. You can become a fan of Rachel Roy on Facebook or follow her on Twitter.
Jones Apparel Group, Inc. (www.jonesapparel.com) is a leading designer, marketer and wholesaler of branded apparel, footwear and accessories. The Company also markets directly to consumers through its chain of specialty retail and value-based stores and through its e-commerce web sites. The Company’s nationally recognized brands include Jones New York, Nine West, Anne Klein, Gloria Vanderbilt, Kasper, Bandolino, Easy Spirit, Evan-Picone, l.e.i., Energie, Enzo Angiolini, Joan & David, Mootsies Tootsies, Sam & Libby, Napier, Judith Jack, Albert Nipon and Le Suit. The Company also markets costume jewelry under the Givenchy brand licensed from Givenchy Corporation, women’s footwear under the Dockers® and Dockers® Women brands and infants’, toddlers’ and boys’ footwear (excluding girls’ footwear) under the Dockers® and Dockers® Premium brands, licensed from Levi Strauss & Co., apparel and accessories under the Rachel Roy brand licensed from Rachel Roy IP Company, LLC, and Jessica Simpson jeanswear licensed from VCJS, LLC. Each brand is differentiated by its own distinctive styling, pricing strategy, distribution channel and target consumer. The Company contracts for the manufacture of its products through a worldwide network of quality manufacturers. The Company has capitalized on its nationally known brand names by entering into various licenses for several of its trademarks, including Jones New York, Anne Klein New York, Nine West, Gloria Vanderbilt, l.e.i. and Evan-Picone, with select manufacturers of women’s and men’s products which the Company does not manufacture. For more than 30 years, the Company has built a reputation for excellence in product quality and value, and in operational execution.
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