The average cost of an engagement ring in 2009 came to $5,487, according to the fourth annual The Knot Real Weddings Survey, the largest survey of its kind conducted in the bridal industry.
The Real Weddings Survey covered over 21,000 US couples married in 2009 to capture detailed feedback on wedding spending, style preferences, event characteristics, and other key information related to the bridal demographic.
“As the economy continues to affect consumer spending, brides remain committed to planning a memorable event and are thoughtfully cutting back,” said Carley Roney, editor in chief of The Knot Inc. “Approximately one third of brides who had a wedding in 2009 said that the economy had impacted their overall wedding plans.”
The Knot Inc. is the premier media company devoted to weddings, pregnancy, and everything in between, providing young women with the trusted information, products, and advice they need to guide them through the most transformative events of their lives. Our family of premium brands began with the industry’s #1 wedding brand, The Knot, and has grown to include The Nest and The Bump. Our groundbreaking community platforms and incomparable content have ignited passionate communities across the country. The Knot Inc. is recognized by the industry for being innovative in all media — from the web to social media and mobile, to magazines and books, to television and video. For our advertisers and partners, The Knot Inc. offers the consummate opportunity to connect with our devoted communities as they make the most important decisions of their lives.
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