LJ International Inc. (LJI) (JADE 2.83, +0.04, +1.43%) recently played a central role in the Hong Kong Jewellery & Gem Fair, which ran from June 24-27, 2010. In addition to vendor displays, the fair’s highlight attraction was a daily jewelry parade, where models wore pieces from a select group of premier sponsors, including LJI.
LJI’s recognition as a top-brand jeweler and premier provider enabled LJI to be the main feature during the parade. As such, LJI was the only exhibitor with the privilege of being the exclusive feature for half of the parade. LJI’s enhanced presence further reinforces the Company’s status as a leading global jewelry manufacturer, distributor, and retailer as well as the ability to offer luxurious pieces worthy of being the main feature in a high-fashion event.
For the parade, LJI chose styles and designs incorporating Paraiba tourmaline — rare, precious stones with turquoise and electric blue coloring. Other featured pieces were from LJI’s 2011 and 2012 collection, including diamonds, tourmalines, tanzanite, aquamarines and topazes — all set in contemporary designs.
“We are pleased to have been able to ‘rule the runway’ at the latest Hong Kong Jewellery and Gem Fair,” stated LJI Chairman and CEO, Yu Chuan Yih. “Different from the June 2010 JCK Vegas Jewelry Show, brand building is our main objective for participating the June 2010 Hong Kong Jewellery & Gem Fair. Our prominence at this event has given us an ideal opportunity to further strengthen our retail brand, ENZO, especially to the Chinese market. Displaying at show and being the main feature in the daily parades generated great excitement around our new jewelry line. LJI’s presence under both the retail ENZO and the wholesale Lorenzo banners is the crucial Chinese marketplace by showing the breadth and depth of our business. We look forward to continuing our future participation at global trade shows and showcasing more of our future collections.”
About LJ International Inc.
LJ International Inc. (LJI) (JADE 2.83, +0.04, +1.43%) is engaged in the designing, branding, marketing and distribution of its full range of jewelry. It has built its global business on a vertical integration strategy, and an unwavering commitment to quality and service. Through its China-based ENZO retail chain stores, LJI is now a major presence in China’s fast-growing retail jewelry market. As a wholesaler, it distributes to fine jewelers, department stores, national jewelry chains and electronic and specialty retailers throughout North America and Western Europe. Its product lines incorporate all major categories, including earrings, necklaces, pendants, rings and bracelets.
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