New CEO for British Jewellers’ Association

The British Jewellers’ Association has announced the appointment of Simon Rainer as its new Chief Executive. The BJA is the national trade body for the UK’s jewelry supply chain and it numbers amongst its members some 900 companies ranging from individual designer makers to the UK’s largest and most influential producers, as well as gemstone dealers, internet suppliers and a raft of associated businesses.

With over 15 years experience in the International and domestic jewellery markets, Simon has an impressive sales, marketing and general management background having previously worked with such major brands as Victorinox Swiss Army , Colibri jewellery and Esprit.
Most recently, Simon has been working out of the USA managing the distribution of watch and jewellery brands to major blue chip organisations, including the US Army, HSN, Sears and QVC.
Speaking about his appointment he said: “I have an extensive knowledge of jewellery manufacturing processes, and most importantly have a thorough understanding of how the jewellery supply chain works. I understand the routes to market, with empathy for threats, challenges and opportunities that manufacturers and distributors face”.
He added:
“In my new role, I want to work closely with the BJA membership to provide a dynamic, credible, reliable and thoroughly professional range of services that best serves the needs of the British Jewellery industry. Above all, the BJA must be approachable with the main objective of adding to the membership’s commercial prosperity”.
Simon, 53 is married with two daughters and when not at work is a keen cook and enjoys following both cricket and football.

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