The Israel Diamond Institute Group of Companies (IDI) is helping the Israeli Diamond Industry utilize the power of the World Wide Web to full advantage. Through the “Together Works” strategic marketing program, Israeli diamantaires are being guided through all stages of website development free of charge, and are learning about SEO, E-commerce and online marketing. [...]
28% Increase in Online Sales for James Avery Following Social Commerce Application
Family-owned jewelry retailer James Avery experienced a 28% increase in online sales in May over the previous year after implementing the BazaarvoiceStories social commerce application. The unique Love to Share campaign, inspired by James Avery’s “Mother’s Love” jewelry collection, invited people to share touching stories about their moms, grandmothers, sisters, daughters, and children; contributors who [...]
Winners of 2009 HRD Awards Announced
Taking as its theme ‘Once upon a time… my favourite fairy tale,’ the 13th edition of the prestigious awards, which will receive worldwide exposure over the next year for the winning pieces, attracted 1,089 designs prepared by 654 artists from 40 countries. The 39 designs reaching the final round were submitted by designers from Belgium, [...]
India Launches Diamond Jewelry Promotion
India’s Gem & Jewellery Export Promotion Council (GJEPC) has come together with retailers, manufacturers and miners with a lone mission to promote the diamond jewelry trade in India. The desire is to gain and expand the access in the domestic market to increase the diamond jewelry sales in India to perk up the profit margins [...]
JVC Revises Guidelines Regarding Sale and Marketing of Diamonds
Jewellers Vigilance Canada has revised the Canadian guidelines with respect to the sale and marketing of diamonds, gemstones and pearls. The guide is available here.
Forevermark Introduces Diamond Grading Report
Diamond brand Forevermark, has introduced its Forevermark Diamond Grading Report to further enhance and complement its unique promise of quality and integrity. Authorised Forevermark Jewellers are now able to provide a Forevermark Diamond Grading Report which reveals the secrets of a diamond’s alluring and unique characteristics. It is an accurate blueprint of the qualities (Cut, [...]
Lewis Hamilton Receives Bespoke Steinmetz Helmet Featuring Forevermark Diamonds
Bespoke Steinmetz helmets featuring Forevermark diamonds have been unveiled for the 2009 Monaco Grand Prix. The customized Steinmetz helmets have been crafted by experts to proudly display Lewis Hamilton’s cherished # 1 and Heikki Kovalainen’s # 2 positions with exquisite Forevermark diamonds. Hamilton wears the #1 in honour of being crowned World Champion in 2008
The Forevermark Precious Collection Unveiled in China
Forevermark has unveil the exclusive, and much anticipated, Forevermark Precious Collection in China. Francois Delage CEO Forevermark, Jiang Qiong Er, Alan Chan, Bao Bao Wan, Barney Cheng, Cindy Chao, Theo Fennell at the Forevermark Precious Collection™ launch in China Behind every Forevermark diamond is a precious story. Since the beginning of time, diamonds have inspired [...]
IDI Launches Stage 3 in ‘Together Works’ Strategic Marketing Plan
The Israel Diamond Institute Group of Companies (IDI) has launched the third stage in its ‘Together Works’ strategic marketing plan, which is being rolled out throughout 2009. The overall program provides support to Israeli diamond manufacturers and exporters, and at the same time offers real-time assistance and services to the Israeli Diamond Industry’s international trading [...]
Rio Tinto Diamonds Launches Champagne Diamond Design Competition
Rio Tinto Diamonds has launched an exciting new jewelry design contest aimed at demonstrating the beauty of champagne diamonds from which Rio Tinto’s Argyle Diamond Mine is a leading supplier. The Champagne Diamond Design Competition aims to attract talented new jewelry designers who will be inspired to showcase the full color range of champagne diamonds [...]