Namakwa Diamonds Appoints Rugby Player Ashwin Willemse to Head of Public Relations
Namakwa Diamonds, a South African diamond mining company, has recently made an unconventional choice for their new Head of Public Relations. The company has appointed former rugby player Ashwin Willemse to the role. This move has caused quite a stir in the industry, with many wondering what this means for Namakwa Diamonds and the future of public relations in the mining sector.
Who is Ashwin Willemse?
Ashwin Willemse is a former South African rugby player who played as a wing for the national team and the Lions. He retired from professional rugby in 2006 and has since become a well-known sports analyst and commentator. With his experience as a public figure and his background in media, many are curious to see how he will perform in his new role at Namakwa Diamonds.
What does this Appointment Mean for Namakwa Diamonds?
This appointment is a significant departure from traditional hiring practices in the mining industry. Typically, mining companies would look for someone with a background in either PR or mining. However, Namakwa Diamonds seems to be taking a different approach by appointing someone with a unique skillset and perspective. This move shows that the company is willing to take risks and try new things, which could potentially lead to innovative solutions for existing problems.
When was the Announcement Made?
The announcement of Ashwin Willemse’s appointment as Head of Public Relations was made on April 26th, 2023, via a press release issued by Namakwa Diamonds. Since then, the news has been widely reported in both local and international media.
How to Assess the Success of this Appointment?
The success of this appointment will depend on various factors, including how well Willemse can navigate the complex world of mining and public relations. To assess his success, Namakwa Diamonds could track metrics such as media mentions, stakeholder engagement, and overall public perception of the company. Additionally, they could conduct surveys to gauge how well Willemse is doing in his role and identify areas for improvement.
Pros and Cons of Appointing Ashwin Willemse
- Brings a fresh perspective to the mining industry.
- Has experience as a public figure and media personality.
- Could potentially lead to innovative solutions for existing problems.
- Generates media attention for Namakwa Diamonds.
- Does not have a background in mining or public relations.
- May take time to adapt to the industry’s unique challenges and nuances.
- Could face resistance from traditionalists in the industry.
Alternatives to Appointing Ashwin Willemse
If Namakwa Diamonds decided not to appoint Ashwin Willemse as Head of Public Relations, they could consider other options such as hiring someone with a background in mining or PR. Alternatively, they could outsource their PR needs to an agency that specializes in the mining industry. However, both these options would be less disruptive than appointing someone like Willemse, who brings a unique perspective to the table.
Step by Step Guide to Appointing an Unconventional Hire
- Identify the need for an unconventional hire.
- Create a job description that highlights the skills needed for the role.
- Advertise the position widely, emphasizing that the company is open to candidates from diverse backgrounds.
- Conduct interviews and assess candidates based on their skills and potential rather than their background.
- Choose the most qualified candidate.
- Provide adequate training and support to help the new hire adapt to their role.
Comparing Traditional Hiring Practices with Unconventional Hires
Traditional hiring practices in the mining industry typically involve hiring candidates with a background in mining or related fields. This approach has its advantages, as it ensures that the candidate has a deep understanding of the industry’s unique challenges and nuances. However, this approach can also lead to groupthink and a lack of diversity in thought.
On the other hand, unconventional hires like Ashwin Willemse bring a fresh perspective to the table and can potentially lead to innovative solutions for existing problems. However, they may take longer to adapt to the industry’s unique challenges and could face resistance from traditionalists in the industry.
Tips for Making an Unconventional Hire Work
- Provide the new hire with adequate training and support.
- Make sure their role is clearly defined.
- Encourage them to share their ideas and perspective.
- Address any resistance or pushback from traditionalists in the industry.
- Evaluate their performance based on agreed-upon metrics.
The Best Way to Make an Unconventional Hire
The best way to make an unconventional hire is to be open-minded and willing to take risks. When creating job descriptions and assessing candidates, focus on their potential rather than their background. Provide them with adequate training and support to help them adapt to their role, and encourage themto share their ideas and perspectives. Additionally, it’s essential to communicate clearly with the new hire and ensure that their role is well-defined and aligned with the company’s goals. By doing so, companies can maximize the benefits of unconventional hires while minimizing potential issues.
Namakwa Diamonds’ appointment of Ashwin Willemse as Head of Public Relations is a significant departure from traditional hiring practices in the mining industry. While this move has generated much attention and interest, its success will depend on numerous factors. To make the most of unconventional hires like Willemse, companies must be willing to take risks, provide adequate training and support, and evaluate their performance based on agreed-upon metrics.
- Why did Namakwa Diamonds appoint Ashwin Willemse as Head of Public Relations? Namakwa Diamonds appointed Ashwin Willemse as Head of Public Relations to bring a fresh perspective to the mining industry and potentially lead to innovative solutions for existing problems.
- What are the pros and cons of appointing an unconventional hire like Ashwin Willemse? The pros of appointing an unconventional hire include a fresh perspective, media attention, and potential innovation. The cons include lack of industry experience, time to adapt, and resistance from traditionalists.
- How can companies assess the success of an unconventional hire? Companies can track metrics such as media mentions, stakeholder engagement, and overall public perception of the company. They can also conduct surveys to gauge how well the new hire is doing in their role and identify areas for improvement.
- What are some alternatives to appointing an unconventional hire? Alternatives to appointing an unconventional hire include hiring someone with a background in mining or PR or outsourcing PR needs to an agency specializing in the mining industry.
- What are some tips for making an unconventional hire work? Tips for making an unconventional hire work include providing adequate training and support, clearly defining their role, encouraging them to share their ideas and perspectives, addressing resistance from traditionalists, and evaluating their performance based on agreed-upon metrics.